Media Resources
(Click on link to see e-text or view web site.)

1. Media Issues Links   (listed on Media Studies page)

2. Building a web site (tips, rules, codes and conventions)

Outline and Format Documents for students


~ Current Assignments ~
******

Media Issues (EMS30 INDEPENDENT CUMULATIVE ASSIGNMENT)

Media Product: Multi-media Production   Content: An analysis of a selected media issue of interest to the student.
Process: An on-going activity over the semester that will be ready for presentation and evaluation during the final weeks (specific presentation dates to be determined later) of the course.
Step1:  View the media issues document and select 3 topics of interest.
Step2 : Research topics - a) Assigned Library Periods
                                       b) Assigned computer Period
Step3 : Submit research sheets.        
Due:  Sept. 29/ 2005

Media Log  # 3 Topic - Media jobs, training, education and related media issues Use the Work in Culture (Link) web site to learn more about Media related occupations. Select Learn  and the  Cultural Industries Primer. It is your guide to the cultural sector. The Primer will give you the facts on all the cultural sub-sectors, show you what you can expect from each and tell you how you can train for your chosen career.The Ontario Cultural Training Database (OCTD)  is a guide to artsand media training in Ontario. Use the e-learning modules to get an understanding of issues related to specific cultural careers.
Due: Sept. 30/2005


Media Log #5 Topic - Media Issues & Application of Media Principles:
Student's response and opinion to articles on "
memories and advertising" and "DC superheroes target audience shift".
Due: Oct. 21/2005
 

Media Log # 6 Topic - Packaging & Consumer Awareness

Media Product: Personal log  Content: Personal reflection on the group activity, Deconstructing Chocolate, and the article Voluntary Labelling Makes Chocolate Cravers Conscious . What did you learn about packaging and media principles from the activity? Does this help you become a more conscious consumer ? What do you think we should do about third world social conditions that help maintain our society's consumer oriented media
culture ?  Refer to at least two media principles in your response.
Due Date:  Oct. 27 /2005

Media Log # 4 Topic - Media Issues Research

Media Product: Personal log  Content: Personal reflection on your plans for the final assignment. Identify your topic, the research you have conducted so far, and the type multi-media presentation you are considering creating. Refer to at least two media principles in your response.
Due Date:  TBA

Dates and Class Activities

~ Unit Two Advertising ~

~ Advertising Resources ~






4) Emotional Appeals (a) ads and appeals
                                   (b)  elements of an ad
                                   (c) Maslow's hierarchy of needs


5) Parts of a print ad examples   *1   ***  Ad Samples




Final assignment for Unit 2 is in the form of a presentation. For further details click     **HERE**.



***Media Critique # 2****

~click title for questions~
                    Pulp fiction formed the basis of film noir, comicbook superheroes, and
           popular radio theaterDue :  TBA

Media Log # 5  A) This log is a response to an article. You are to select one of the listed here OR provide a suitable article that you have found.  The topic of of the article
MUST
deal with advertising / marketing strategies.
                         B) The log will be composed of three sections:
                          1) Brief summary of the article, 
                          2) Relate the content to media principles and advertising 
                              techniques,
                          3) Reflect on your own habits as a media consumer and how                                      they  relate to the information provided in the article.

List of articles - they are hyper-linked * click titles *

Designing Identities How teenage girls sense of self expression and fashon is reacts to media images of girls and women.

** Pipher goes on to write of a young client who tells her, "Let's face it, I'm a dog." This girl is just beginning adolescence, and she is defining herself by her physical appearance. The reality of this statement is that she had to get this idea somewhere, and that somewhere is the media.**

Selling America's Kids: Commercial Pressures on Kids of the 90's  "One area of greatest concern was the increasing trend of marketers to place their messages in schools. This follow-up report looks at the growing stream of commercial messages reaching today's kids at school."

Sesame Street Meets Madison Avenue PBS wants us to believe that it isn't selling kids to the highest bidder.


Media executives routinely exploit children for profit by marketing kids' products the industry officially rates as unsuitable for them.Their motivation is, naturally, money. American children ages four to 12 spent over $28 billion of their own money in 1999, and they influenced a whopping $500 billion of their parents' purchases


Laughing at marriage, that age-old comedy staple, is trendy once again. The Bachelor, The Bachelorette, Joe Millionaire and the "reality" genre's latest entry, Married by America: Watching what fools these mortals be is setting Nielsen records.

UPN's new Tuesday night lineup might help the network achieve the TV producer's dream: a racially integrated viewing audience. America's boob-tube viewing preferences and TV-show casts are deeply segregated -- a divide that would trouble Martin Luther King Jr. and, for far less noble reasons, should trouble TV execs looking to make big bucks.

Prime Time Pushers Freed from federal restrictions, pharmaceutical companies are flooding television with ads for prescription drugs. What does it mean for our health care when serious medicine is marketed like soap?
EMS 3O

Welcome to Mr. Kanski's English Media Page !
This page is designed to provide resources and e-text handouts for students enroled in Mr. Kanski's EMS 3O. Any material that is useful to other ELSS students or staff will be gladly shared.
Media Resources
(Click on link to see e-text or view web site.)

1. Media Issues Links   (listed on Media Studies page)

2. Building a web site (tips, rules, codes and conventions)

Outline and Format Documents for students


~ Current Assignments ~
******

Media Issues (EMS30 INDEPENDENT CUMULATIVE ASSIGNMENT)

Media Product: Multi-media Production   Content: An analysis of a selected media issue of interest to the student.
Process: An on-going activity over the semester that will be ready for presentation and evaluation during the final weeks (specific presentation dates to be determined later) of the course.
Step1:  View the media issues document and select 3 topics of interest.
Step2 : Research topics - a) Assigned Library Periods
                                       b) Assigned computer Period
Step3 : Submit research sheets.        
Due:  Sept. 29/ 2005

Media Log  # 3 Topic - Media jobs, training, education and related media issues Use the Work in Culture (Link) web site to learn more about Media related occupations. Select Learn  and the  Cultural Industries Primer. It is your guide to the cultural sector. The Primer will give you the facts on all the cultural sub-sectors, show you what you can expect from each and tell you how you can train for your chosen career.The Ontario Cultural Training Database (OCTD)  is a guide to artsand media training in Ontario. Use the e-learning modules to get an understanding of issues related to specific cultural careers.
Due: Sept. 30/2005


Media Log #5 Topic - Media Issues & Application of Media Principles:
Student's response and opinion to articles on "
memories and advertising" and "DC superheroes target audience shift".
Due: Oct. 21/2005
 

Media Log # 6 Topic - Packaging & Consumer Awareness

Media Product: Personal log  Content: Personal reflection on the group activity, Deconstructing Chocolate, and the article Voluntary Labelling Makes Chocolate Cravers Conscious . What did you learn about packaging and media principles from the activity? Does this help you become a more conscious consumer ? What do you think we should do about third world social conditions that help maintain our society's consumer oriented media
culture ?  Refer to at least two media principles in your response.
Due Date:  Oct. 27 /2005

Media Log # 4 Topic - Media Issues Research

Media Product: Personal log  Content: Personal reflection on your plans for the final assignment. Identify your topic, the research you have conducted so far, and the type multi-media presentation you are considering creating. Refer to at least two media principles in your response.
Due Date:  TBA

Dates and Class Activities

~ Unit Two Advertising ~

~ Advertising Resources ~






4) Emotional Appeals (a) ads and appeals
                                   (b)  elements of an ad
                                   (c) Maslow's hierarchy of needs


5) Parts of a print ad examples   *1   ***  Ad Samples




Final assignment for Unit 2 is in the form of a presentation. For further details click     **HERE**.



***Media Critique # 2****

~click title for questions~
                    Pulp fiction formed the basis of film noir, comicbook superheroes, and
           popular radio theaterDue :  TBA

Media Log # 5  A) This log is a response to an article. You are to select one of the listed here OR provide a suitable article that you have found.  The topic of of the article
MUST
deal with advertising / marketing strategies.
                         B) The log will be composed of three sections:
                          1) Brief summary of the article, 
                          2) Relate the content to media principles and advertising 
                              techniques,
                          3) Reflect on your own habits as a media consumer and how                                      they  relate to the information provided in the article.

List of articles - they are hyper-linked * click titles *

Designing Identities How teenage girls sense of self expression and fashon is reacts to media images of girls and women.

** Pipher goes on to write of a young client who tells her, "Let's face it, I'm a dog." This girl is just beginning adolescence, and she is defining herself by her physical appearance. The reality of this statement is that she had to get this idea somewhere, and that somewhere is the media.**

Selling America's Kids: Commercial Pressures on Kids of the 90's  "One area of greatest concern was the increasing trend of marketers to place their messages in schools. This follow-up report looks at the growing stream of commercial messages reaching today's kids at school."

Sesame Street Meets Madison Avenue PBS wants us to believe that it isn't selling kids to the highest bidder.


Media executives routinely exploit children for profit by marketing kids' products the industry officially rates as unsuitable for them.Their motivation is, naturally, money. American children ages four to 12 spent over $28 billion of their own money in 1999, and they influenced a whopping $500 billion of their parents' purchases


Laughing at marriage, that age-old comedy staple, is trendy once again. The Bachelor, The Bachelorette, Joe Millionaire and the "reality" genre's latest entry, Married by America: Watching what fools these mortals be is setting Nielsen records.

UPN's new Tuesday night lineup might help the network achieve the TV producer's dream: a racially integrated viewing audience. America's boob-tube viewing preferences and TV-show casts are deeply segregated -- a divide that would trouble Martin Luther King Jr. and, for far less noble reasons, should trouble TV execs looking to make big bucks.

Prime Time Pushers Freed from federal restrictions, pharmaceutical companies are flooding television with ads for prescription drugs. What does it mean for our health care when serious medicine is marketed like soap?
Radio & Audio Production
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